Kompass Joins Expandi Group:

5 March 2026

Finding the right business partner has never been simple. Finding one across borders, in unfamiliar markets, with confidence in the data behind the decision, has been harder still.

That problem is what Kompass was built to solve, over 80 years ago. It is still the problem Kompass is built around today.

What changed on March 3rd, 2026 is the scale of what Kompass can now bring to that problem.

The Announcement

Kompass has been acquired by Expandi Limited, forming Europe’s largest independent B2B data, media, and AI-powered marketing platform.

The combined group brings together:

• Kompass’s global B2B database and marketplace reach
• Expandi’s marketing technology, media platforms, and AI-driven campaign capabilities

More than 250 people across eight countries now work under one roof. The platform spans six continents.

For B2B companies in India, the UAE, and Saudi Arabia, this is not a distant European story. It is a direct expansion of the tools and reach available to you here.

What Kompass Brings to the Table

Kompass’s value has always rested on the quality and scale of its data. That foundation remains:

• 60 million companies in the database, across every major industry and geography
• Kompass.com available in 25 languages, drawing 4 million visitors every month
• A marketplace connecting buyers and suppliers across more than 50 countries
• Over 20 international distributors, including a strong local presence across South Asia and the Middle East
• EasyBusiness, an AI-powered prospecting suite designed for finding and qualifying leads at scale

For companies in this region, Kompass has long been the platform that makes local businesses visible to global buyers. That continues. What expands is the activation layer on top of it.

What Expandi Adds

Expandi is a European leader in B2B marketing technology. Its platforms are recognised by global industry analysts for audience targeting, campaign activation, and performance measurement.

In practical terms, Expandi brings:

• Multi-channel B2B campaign infrastructure
• Data-driven media capabilities for reaching decision-makers at scale
• Deep expertise in translating audience intelligence into measurable outcomes

The gap that Expandi fills is significant. Knowing who your buyers are is one thing. Having the tools to reach them, at the right time, through the right channels, and being able to measure what worked, is another. Kompass now offers both.

This Isn’t a Day-One Promise

The two companies entered a strategic alliance in May 2025, nine months before this announcement. In that time, the teams have already built:

• A unified data stack, combining Kompass’s firmographic intelligence with Expandi’s media signals
• A connected experience between Kompass.com and B2BStars.com, covering the journey from data discovery to campaign activation
• A purchase intent solution that merges Expandi’s media-based behavioural signals with Kompass’s search-based intent data
• KSales, an AI product that allows users to explore markets, identify targets, and generate business insights in natural language
• AI-driven classification that refines audience segmentation beyond the limitations of traditional industry codes

What is being announced publicly is already in motion. The integration is not a plan. It is already a product.

Why This Matters for Companies in India, the UAE, and Saudi Arabia

The global B2B market is largely shaped by US-centric platforms. The data is US-weighted. The targeting infrastructure is built for Western markets. Mid-market companies and exporters in this region are consistently underserved by it.

Kompass has always been different in that respect. A genuinely global database. Local teams. Genuine strength in manufacturing, industrial trade, and the sectors that drive commerce across South Asia and the Middle East.

With Expandi, that local depth is now paired with activation capability that matches anything the US-centric providers offer.

For importers and exporters navigating a more complex trade environment, the practical benefit is clear:

• Find qualified buyers in new markets faster
• Run targeted campaigns backed by data you can trust
• Measure performance within a single, integrated platform
• Work with a partner that understands the markets you operate in

What the People Behind It Are Saying

Raffaele Apostoliti
CEO, Expandi Limited
“This acquisition is not just about scale. It is about giving B2B marketers and export-oriented companies a single partner that can support them end-to-end, from data and insight to media activation and measurable business outcomes.”

Patrick Coupier
CEO, Kompass
“Our clients will keep the strengths they know us for — the depth and quality of our global database, AI-assisted prospecting, and our strong local presence — and gain access to powerful new capabilities in digital media, intent data, and AI-driven solutions.”

Mohamed Alaa Saayed
VP and Fellow, Frost & Sullivan
“Expandi-Kompass is exceptionally well positioned to lead that shift, particularly for mid-market and export-oriented companies.”

What Comes Next

In the months ahead, the group will introduce further AI-powered products across the full client journey, from audience discovery and scoring to personalised outreach and ROI measurement.

The mission Kompass was founded on has not changed. The platform built to deliver it is now the most capable it has ever been.

If your business depends on being found by the right buyers, or on finding the right partners in new markets, this is worth paying attention to.